Thursday, October 6, 2011

CNET Intelligent Cross-Sell @ RichRelevance

Six months ago, CNET Content Solutions announced a strategic partnership with RichRelevance regarding Intelligent Cross-Sell, the product I co-created and the team I led at CNET. This blog post by RichRelevance’s CEO, David Selinger, describes what Intelligent Cross-Sell does and how it adds value to RichRelevance’s product line.

Other than posting a link to the CNET-RichRelevance announcement on Twitter, I didn’t say much about the deal when it was announced. My feeling was, I’ll talk about it when we’ve accomplished something more than announcing the partnership. Now is the time.

Having spent six months working closely with RichRelevance, I am pleased with the result: 100% of the customers are transitioned, the technology is migrated, the ICS team is at RichRelevance, and we’ve already done deals for new customers as part of RichRelevance. Meanwhile, CNET Content Solutions continues to bring product data, industry expertise, and sales support to the partnership. It’s a win/win as both sides now benefit from a bigger Intelligent Cross-Sell business than would have been possible from CNET alone.

In the next post, I’ll say what this means for me going forward.

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