Sunday, June 4, 2006

Latitude with Attitude

What’s wrong with this picture?

It’s a Dell Latitude notebook computer with an Apple decal over the Dell logo. If you look carefully, you can see the Dell logo showing through.

Because some of Apple’s notebooks are a similar color and have the logo in the same place, this customization is a particularly clever visual hack.

The perpetrator told me he was inspired by his love of iPod/iTunes—an example of a brand that’s loved trumping a brand that’s respected.

No comments:

Post a Comment